AWARENESS AND USAGE STUDY
Any long-term development, marketing, merchandising, and advertising plan for a product begins with detailed, comprehensive, and reliable insights into the category. FGI's category research provides realistic market penetration data, awareness and usage statistics, and articulation of the reasons for the gaps between them.
A definitive and exhaustive current view of the category ♦ Spending data and trends ♦ Insights that help you prioritize marketing resources ♦ Learn what’s driving brand loyalty and repeat purchases ♦ Understand the best consumer segments for your brand ♦ and more...
Market sizing information ♦ Accurate category demographic composition through carefully stratified sampling methods ♦ 3 levels of brand awareness data ♦ Product usage data by specific application ♦ Historical purchase trends ♦ Awareness/usage gap analysis through barrier tournament methods ♦ Key drivers analysis ♦ Segmentation ♦ and more...