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market-strategyMarket Strategy

Your success begins with a clear and current understanding of your market, target segments, competitors, emerging trends, opportunities, challenges and disruptions, and what is required to win in the minds of your customers. Without these foundational insights, you can’t formulate a winning strategy. FGI’s research solutions give you the insights you need to formulate your strategy, target the best customers and generate priorities for your innovation, marketing and customer experience initiatives.

  • Awareness and Usage (A&U)
  • Segmentation
  • Exploratory Data Analysis
  • Social Media Mining
  • Online Community

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product-innovationProduct Innovation

Innovation success requires a constant connection to customers’ wants and needs. They demand the newest and best offerings and their loyalty is only as good as your innovation. You must stay ahead of emerging trends and remain nimble and decisive when facing disruptive competitors.  FGI offers a full array of solutions that improve your decisions at every step of your innovation process. From agile insights that help you make quick decisions to conjoint analysis that helps you configure winning products, FGI helps you succeed.

  • Social Media Mining
  • Agile Insight Communities
  • Ideation and Crowd-Sourcing
  • Concept Screening
  • Product and Service Development (Conjoint)
  • Concept Testing and Forecasting

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marketing-commMarketing & Communications

Research-driven marketing and communications help you deliver the right products, services and messages to move your customers and hit your numbers. Hundreds of data-driven decisions must be made about packaging, ads, images, copy, creative, messages and more. Marketers must optimize their communications across an ever-increasing array of channels, including digital, social and mobile. And, the customer experience must be expertly managed at every touch-point, from call centers to mobile apps. FGI offers a full array of solutions that improve your marketing and communication decisions. From agile insights that help you make quick decisions, to predictive models that score individual customers, to tracking studies for ads and customer experience (CX), FGI helps you succeed.

  • Concept Test (Ads, Messages, Offers, Names, Logos, Creative)
  • Package Test
  • Tracking Studies (Ad Effectiveness, Brand, Customer Experience / Satisfaction)
  • Predictive Modeling (Response and Propensity Modeling for Products, Campaigns, Churn)
  • Agile Insight Communities
  • Agile Insight Panels
  • Social Media Mining

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panel-communityPanels & Communities

To succeed in today’s hyper-competitive and instant-decision business environment, you need rapid and reliable research based on your customers’ wants, needs and preferences. One way to achieve this is the use of custom online panels and/or online communities (aka MROC, insight communities). FGI’s agile insights platforms include our custom online panel solution (SmartPanelTM) and our online community solution (SmartSpaceTM). These mobile-friendly, on-demand platforms produce a constant stream of agile insights for market strategy, product and service innovation, and marketing, communications and customer experience (CX).

  • Custom Online Panels
  • Online Communities
  • Data Appending and Enhancement
  • Social Media Mining

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