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TrendTruth™

TrendTruth draws on the full range of tools available for online research, including applications like Google Trends and Twendz, as well as FGI’s own web-monitoring and social-media mining solutions, to see what everyday consumers have to say about trends in the industries we serve. What do women like in advertising? Does Twitter influence purchasing decisions? What’s the scoop on social media in the news? We bring together analysis of online sentiment and survey data from SmartPanel panelists to answer these and other questions. Read the blog to see what our research experts have learned lately, and follow TrendTruth on Twitter to get instant updates. read more »

FGI Blog: Insights in Action

The FGI Blog, Insights in Action, is where our experts post meditations on the role of top-notch solutions, service, and personal dedication in market research. It puts a face to the name of FGI Research and keeps readers up-to-date on our latest initiatives. Check in to learn more about emerging research methods and breakthrough insights from FGI. read the FGI blog »