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Welcome to FGI Research’s blog center. Please take a look at our latest Trend Truth article, or post a comment or reply to our FGI Research blog. We hope you’ll spend some time reading about the latest social media trends and market research insights, and take the time to follow us regularly on the social media sites below.

TrendTruth™

Social Media is quickly becoming a preferred method for sharing opinions and collaborating publicly on a variety of subjects. Twitter, Facebook, and millions of blogs and new sites are influencing what we know and believe. In order to take full advantage of this unprecedented source of real-time information and opinions, FGI Research is pioneering the use of web monitoring and social media mining in marketing research. As part of this initiative, and to demonstrate the power of social media mining in marketing research, FGI Research is proud to introduce TrendTruth.

TrendTruth, currently offered as a free bi-monthly service, explores the truth behind the latest social media trends and opinions. Each edition of TrendTruth is posted on our blog and delivered via Twitter and other feeds. TrendTruth identifies a current social media trend, the key sources and sentiment behind the trend, and statistically valid opinions and demographics related to the trend. TrendTruth combines social media mining and quantitative research to give you deep insight into the latest social medial trends along with the real opinions of a nationally representative audience. The result is simple, yet powerful: you know the hot trends and the real opinions about them. What’s more, you break through the cloud of online anonymity by learning who believes what about all the social media chatter. read the TrendTruth blog »

FGI Blog

FGI Research is excited to announce its research insights blog. This is a place where FGI Research experts post regularly on various topics related to market research. The blog is an excellent place to learn about breaking news from FGI Research, emerging market research methods, and breakthrough insights from FGI Research studies. read the FGI blog »