“Loyal” Customers Still Wary of Store-Issued Credit
Wednesday, July 28th, 2010We have all had the experience of checking out at the grocery store, pharmacy, or bookstore, and having the cashier ask whether we are part of the store’s customer rewards program… and if not, whether we want to join. New data from an FGI Research study indicate that over three-quarters of consumers say “yes” to the second question, while only two-fifths want to open store-issued credit cards. The market research experts investigate why there seems to be a discrepancy.
Online Grocery-Shopping Expands Among Select Demographics
Wednesday, July 7th, 2010Typically, when we hear “online shopping,” our minds don’t leap to purchases like groceries. However, survey data from an indepenent FGI Research study indicate that some consumers are starting to order their groceries online, whether to have them delivered or pick them up in-store. This TrendTruth explores who shops online, what motivates them, and how businesses can capitalize on the trend.
Going Green, Saving Green
Monday, June 7th, 2010As companies worldwide endeavor to rebrand themselves as “environmentally friendly,” and stories about “going green” pervade the news, the cultural emphasis on sustainable living is becoming indisputable. This FGI Research study explores the ways that consumers save electricity in their homes and asks how they feel about Smart Grid. The results show that 9 in 10 think the new technology could save money as well as the environment.
Print Media Declines, but is it Dead?
Monday, May 10th, 2010Online content is gaining ground, aided by the release of e-readers like the iPad, and it has hurt some print publications; but others are going strong, and three-quarters of consumers say they don’t want print media to disappear entirely. FGI Research did an independent study to see what print sources have been hardest hit, and why online subscriber fees may not be the ideal solution.
Store Brands Gain Acceptance and Momentum with Today’s Consumer
Monday, April 12th, 2010Store brands, or private label products, have an unfortunate reputation for being “cheap.” In the past, associations with “generic” or poor quality have threatened private label manufacturers’ market share. However, recent online survey data from FGI Research suggests that consumers actually have confidence in store brands’ quality. As perceptions of store brand quality improve and economic challenges persist, 25% of consumers plan to buy more store brands than ever before. Quality market research will help manufacturers capitalize on that trend.
Some Super Bowl Ads Have Sizzle But Lack Staying Power
Monday, March 15th, 2010We may have conducted this research on Super Bowl advertising a little after the fact, but our results produced actionable insights for marketers. We found out not only what advertisements viewers found most entertaining, but which ones consumers could actually remember –and which were most effective in producing intent to buy. Sometimes, as many as 44% of viewers couldn’t even remember who made an ad, much less decide if they wanted to buy the product advertised. Which ads were more successful? Read this TrendTruth to find out.
From the “Brick” to the Boutique: Mobile Shopping on the Rise
Friday, February 19th, 2010In 1984, Motorola unveiled the first cellphone. Today, cellphone technology is advancing at the speed of light. Advanced market research methods gave FGI some insight into the latest mobile trend: online shopping through your phone. Up to a third of consumers are making purchases this way, according to our survey data. Read about these and other findings in this TrendTruth.
Twitter Is Growing Quickly, But Does It Reach and Influence Your Target Market?
Monday, January 4th, 2010FGI Research set out to determine the reach and influence of social media’s newest star, Twitter. Using data from our online panel, we found out what kind of audience Twitter serves, what they’re talking about, and how the conversation shapes consumer decisions. Like all social media, Twitter has a lot to teach marketers and market researchers alike.
What Do Women Want?
Friday, November 27th, 2009In terms of household spending, women rule the roost. Advertisers are working twice as hard to hold their attention, and grab market share. The one question that advertiser’s have in common is: What do women want? FGI’s research experts conducted an independent study to answer that question.
Making it Work: The Impact of Scarce Job Opportunities on Marriages in the U.S.
Tuesday, October 13th, 2009As the job market continues to decline, FGI Research began questioning the impact of economic recession on married couples and their lifestyles; mainly: was job scarcity causing married couples to have long distance relationships? We turned to our online panel for some insights.
Student Loans have Reached New Heights
Wednesday, September 23rd, 2009According to a recent Wall Street Journal article, student borrowing for college has reached a record high. As students across the nation headed back to school, FGI Research conducted an online panel survey in response to this trend, where respondents who had borrowed money for a higher degree were asked about their experiences.
Do It Yourself: Men and Women Motivated by Different Factors
Tuesday, August 25th, 2009People do do-it-yourself projects for a number of reasons: enjoyment, to learn new skills, to save money. FGI Research, in an effort to understand how homeowners are saving money this year, conducted some independent market research on the subject of DIY projects. What they found out about men and women DIYers might surprise you.
Cash for Clunkers Aids Auto Makers
Monday, August 3rd, 2009As we have discussed in many other places, social media mining is the wave of the future of marketing research. This month, FGI Research conducted several social media scans on a wide variety of subjects. The insights we uncovered on the Cash for Clunkers program are especially compelling.
Social Media makes impact on Global news feeds
Monday, June 29th, 2009Flip through the channels and glance at what cable news is saying, and it should be clear: national news networks like CNN or FOX news use Twitter regularly to report how the country feels about different topics. FGI Research fielded an online panel survey on the subject, and concluded: 51% of Americans believe that Social Media sites, like Twitter, affect the news.
Apple’s iPhone: Technology Trend, or Marketing Monster?
Monday, June 15th, 2009Smart phone technology is on the tip of everyone’s tongue this summer. On June 8, 2009 Apple kicked off their Worldwide Developers’ Conference. To better understand industry trends, FGI Research programmed and hosted an independent online research study to explore how much influence these conferences, and Apple’s other marketing strategies, have on the brand awareness and purchasing behavior surrounding the iPhone.
Seniors Unlikely to Retire with Economic Uncertainty
Monday, June 1st, 2009Rising unemployment rates and a financial system marked by chaos in recent months have many US consumers worried about their own personal finances. During the past three months, more than 95,000 people have blogged about their retirement prospects. To gauge the level of concern the average American has about his or her retirement, FGI Research surveyed consumers on SmartPanel, with sobering results.
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