TREND TRUTH
Making it Work: The Impact of Scarce Job Opportunities on Marriages in the U.S.
Tuesday, October 13th, 2009As the job market continues to decline, FGI Research began questioning its impact on married couples and their lifestyles; mainly: was job scarcity causing married couples to have long distance relationships? We turned to our SmartPanel for answers.
We polled a significant number of respondents who were nationally representative in terms of their demographics using our [...]
Student Loans have Reached New Heights
Wednesday, September 23rd, 2009According to a recent Wall Street Journal article, “Students Borrow More Than Ever for College” posted September 4, 2009; student borrowing for college has reached a record high. Just last year, the amount of borrowing for educational loans grew nearly 25% where borrowing had once been as low as 1.7%. As students across the nation [...]
Do It Yourself: Men and Women Motivated by Different Factors
Tuesday, August 25th, 2009FGI Research, in an effort to understand how homeowners are saving money this year, conducted an independent study on the subject of DIY projects. Social media sites are constantly sharing information about how to do simple at home repairs, as well as large DIY projects. American consumers reported that using social media sites greatly increases their ability to do DIY projects. The social media sites that they use most frequently include Facebook (29.07%), YouTube (23.64%), and other personal blogs (15.12%).
Cash for Clunkers Aids Auto Makers
Monday, August 3rd, 2009This month, FGI Research conducted several social media scans on a wide variety of subjects. Blog sites were incredibly impacted by the untimely passing of pop music legend, Michael Jackson. Jackson’s fans reached out across the web to show their support and condolence. Currently, however, social media has been buzzing about the government’s stimulus program, “Cash for Clunkers” This program promises an incentive to consumers who would be willing to trade their inefficient ‘clunker’ for a new, more fuel efficient automobile.
Social Media makes impact on Global news feeds
Monday, June 29th, 2009On June 16, 2009 the coverage of the Iranian election assumed a global position, as it was announced to the world in high volume on Twitter. Twitter, a real time social media platform is, according to the NY Times, “One of the fastest-growing phenomena on the Internet.” According to data collected by FGI [...]
Apple’s iPhone: Technology Trend, or Marketing Monster?
Monday, June 15th, 2009Smart phone technology is on the tip of everyone’s tongue this summer. On June 8, 2009 Apple kicked off their Worldwide Developers’ Conference. The conference, observed by the news media and Apple fans around the world, is a high-level forum for Apple to release new products as well as strategies for the upcoming [...]
Seniors Unlikely to Retire with Economic Uncertainty
Monday, June 1st, 2009Rising unemployment rates and a financial system marked by chaos in recent months have many US consumers worried about their own personal finances. During the past three months, more than 95,000 people have blogged about their retirement prospects. On April 18, 2009, FGI Research observed a significant spike in traffic on social media sites [...]
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