FGI BLOG
2010 Census Trends and Implications for Your Marketing Research
Tuesday, October 27th, 2009While many may quibble about the methods and politics behind the decennial census, it still remains one of the best tools we have for understanding how the consumer landscape is changing and predicting future trends. So, what will the next census say about the great people of these United States? A recent white paper from [...]
Online Research Getting Tested By Big Spenders
Thursday, October 15th, 2009As consumer research continues to migrate from traditional telephone calling and door-to-door surveys to online methods, the validity of online research continues to face the scrutiny of skeptics. According to an article in the New York Times entitled “Big Advertisers Agree to Tests of Online Research,” eight major advertising companies who spend a combined total [...]
The Future of Market Research?
Monday, September 21st, 2009The changes in the market research industry over the past 30 years have been significant; the widespread adoption of the CATI system for telephone interviewing, predictive dialers to help us reach our respondents more efficiently, the use of sophisticated scanning techologies to speed the processing of mail surveys, and, more recently, the implementation of online [...]
To Tweet, or Not to Tweet?
Thursday, September 3rd, 2009In an age of rapidly increasing uses for social media, Twitter has emerged as a social network that provides up-to-date data on consumer reactions. While it is still quite uncertain whether or not Twitter will rise to the popularity that Facebook and MySpace have experienced, the site is certainly seeing a vast increase in users [...]
No News is Bad News
Friday, August 28th, 2009We’ve all heard the adage “no news is good news” but is it?
Not today.
If you’re not being discussed online, something’s up. Whether it’s about your latest product, recently published research report, or company, or if it’s positive, neutral, or negative feedback you want to have your fair share of the social media pie. If people [...]
What Do Women Want?
Friday, August 21st, 2009According to a new book from BCG’s Michael Silverstein, the earning and purchasing power of women is poised to explode over the next five years. Globally, women’s total earned income is projected to increase by $5 trillion, to $18 trillion, by 2014. That’s an increase of almost 40%. To put it in perspective, the worldwide [...]
The Effects of Order Bias on Price Elasticity Measurement
Saturday, August 15th, 2009In a recent survey, FGI measured the potential price impact of including recycled content in a paper product that had not previously been available with this content. The intent was to measure the degree to which there was a change in respondents’ expectations of price based on this alternative content.
Traditionally, surveys are designed to present [...]
Don’t Go It Alone: Partner with Experts Who Stay Invested in Your Success
Monday, August 3rd, 2009You don’t rent a jeep and a rifle and go on safari without a guide. You don’t rent a scalpel and stents and proceed to repair your own heart. No, you insist that the experts stay with you to guide, lead and assist you on the journey to success. In the new world of market [...]
Innovative Methods Still Need Best Practices
Wednesday, July 29th, 2009The pace of change and innovation in the world and in the market research industry is breathtaking. And, for the most part, all this change is a very good thing. However, the rush to research innovation can be costly and dangerous if not properly tested, applied and managed. Multi-million dollar decisions must be based on [...]
Social Media Mining Belongs in Your MR Toolbox
Tuesday, July 21st, 2009Your customers are talking online. They are sharing their opinions…both good and bad…and the entire world (the rest of your customers and prospects) is their potential audience. Let’s consider four compelling statistics:
• 156,000,000 The average number of Tweets per year on Twitter
• 200,000,000 The number of active Facebook users
• 133,000,000 The number of active blogs
• [...]
Online Communities Unlock New Insights
Friday, July 17th, 2009Wikipedia, an online community itself, defines online communities this way: “A virtual community, e-community or online community is a group of people that primarily interact via communication media such as…email, internet social network service or instant messages rather than face to face, for social, professional, educational or other purposes.” For our market research purposes, online [...]
Custom Panels
Sunday, July 12th, 2009Custom panels (often called proprietary panels or advisory panels) are pre-recruited groups of people which can include customers, prospects or members. Companies and other organizations continuously engage these groups using a wide variety of survey and research methods.
In many respects, the custom panel should form the foundation of today’s market research. It provides a trusted [...]
Don’t Delay: Embrace the Brave New World of Market Research
Sunday, July 5th, 2009Market research continues to change at an unprecedented rate. What is driving this change? Simply put: the intersection of new technologies and new customer behaviors.
The technology drivers include Internet communications, custom panel tools, community platforms, and new survey methods. In turn, customers are rapidly adopting new methods of communicating with each other and the companies [...]
The Key to Success in a Changing World: Get Radically Close to Your Customers
Wednesday, July 1st, 2009We live during a time of dramatic change, turmoil, risk and opportunity. The only thing that is certain is that we will be surrounded by continual uncertainty. The only silver bullet for success in today’s hyper-competitive and constantly changing world is this: get (and stay) radically close to your customers. Competitors will change. Cultures will [...]
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