INSIGHTS IN ACTION: THE FGI BLOG
FGI’s Qualitative Research Capabilities Expand
Monday, July 19th, 2010FGI Research has been building custom communities and operating its own online research community, sourced from SmartPanel, for some time. Now we have added a way to integrate social media monitoring into community-based market research. Read about our success in online qualitative research and how the additions to our community will help our success expand.
Building a Better (Online) Focus Group
Monday, May 17th, 2010The focus group (online or in person) is a tried-and-true method for gleaning qualitative insight from a subset of your target audience. But with more flexibility, online research communities can capture the same insights that in-person focus groups do –at any time, in real time. Whether your objective is to target a specific set of concerns or to keep a constant eye on customer satisfaction, online qualitative research offers you a range of options and opportunities to see what your target audience is thinking.
Energizing Market Research with Custom Panels and Online Communities
Wednesday, April 28th, 2010Custom panels and online communities help gas and electric utilities generate better, faster and more cost-effective market research. Learn how insights from innovative research methods propel better decision-making for utilities across the board, and support improvements in their overall performance.
What Should Drive Your Business Decision: Intuition or Insight?
Monday, February 8th, 2010Malcolm Gladwell, in his book, Blink, advises readers to go with their gut when deciding things quickly. As is often the case, a competing viewpoint (and book) has arrived to suggest another approach. In Think Twice, Michael Mauboussin advocates for a more measured approach to decision-making, one relying on facts and analysis. Who is right: my gut or my research?
FGI Research in 2009: A Year of Growth and Innovation
Friday, January 1st, 2010In the midst of 2009’s unprecedented economic meltdown, FGI Research enjoyed a record year of growth and performance. How did we weather the storm? At FGI, we pride ourselves on our client adaptability, innovative research methods, and best practice marketing science. These three things are the key to driving success at our firm, regardless of how favorable –or not –the economic climate may be.
2010 Census Trends and Implications for Your Marketing Research
Tuesday, October 27th, 20092010 will see a fresh round of census figures, the first to come out since the last census in 2000. The major changes that this census documents, among them the westward and southward migration of jobs, the increasing multiculturalism of the U.S., and the evolution of American family structure, will have an impact on every industry. But what do they mean for marketing research?
Online Research Getting Tested By Big Spenders
Thursday, October 15th, 2009As consumer research continues to migrate from traditional telephone calling and door-to-door surveys to online methods, the validity of online research continues to face the scrutiny of skeptics. Here at FGI, we know the strengths of both methods.
The Future of Market Research?
Monday, September 21st, 2009The market research industry has seen big changes in the last 30 years, including new technology for phone, mail and online surveys. These changes are transforming the face of marketing research. As leaders in the field, we bear the onus of maintaining best practices that have carried us this far while finding new and creative ways to answer clients’ business needs, using all the tools available to turn their research questions into actionable intelligence.
To Tweet, or Not to Tweet?
Thursday, September 3rd, 2009Twitter isn’t just a new toy for social networkers. Since its launch, the site has emerged both as an avenue for marketing and as a source for up-to-date data on consumer opinion. While predictions about Twitter’s popularity –or its staying power –remain nebulous, what’s increasingly evident is that it has as many benefits for market researchers as marketers.
No News is Bad News
Friday, August 28th, 2009The last ten years have seen a growth in social media that no one could possibly have predicted. Facebook, YouTube, MySpace, Twitter… We have entered an era of constant communication, and if you’re not being discussed online, something’s up. Not only should people be talking about you, but for market researchers, the time has come to start listening.
What Do Women Want?
Friday, August 21st, 2009According to a new book from BCG’s Michael Silverstein, the earning and purchasing power of women is poised to explode over the next five years. Along with this spike in earning power, women will continue to drive spending across major categories. For anyone in business, this combination of earning and purchasing power begs the question: “What do these women want?” FGI’s leading market researchers have the answer.
The Effects of Order Bias on Price Elasticity Measurement
Saturday, August 15th, 2009Would you still buy recycled paper products if you knew they would cost extra? What if they were less expensive? Where does commitment to a “green lifestyle” fit in the equation? Recent data from FGI Research measured the potential price impact of including recycled content in paper products. See what we found out.
Don’t Go It Alone: Partner with Experts Who Stay Invested in Your Success
Monday, August 3rd, 2009You don’t rent a jeep and a rifle and go on safari without a guide. Why would you start a research project without experts to help you target the right data? In our experience, marketing research tools are maximized when experts are in the trenches, helping clients put them to use. Find out how human experts can guide you on your own research safari.
Innovative Methods Still Need Best Practices
Wednesday, July 29th, 2009The pace of change and innovation in the world and in the market research industry is breathtaking. And, for the most part, all this change is a very good thing. However, the rush to research innovation can be costly and dangerous if not properly tested, applied and managed. At FGI Research, our devotion to best practices helps us avoid costly mistakes and ensures that our work always exceeds expectations.
Social Media Mining Belongs in Your MR Toolbox
Tuesday, July 21st, 2009Your customers are talking online. They are sharing their opinions…both good and bad…and the entire world (the rest of your customers and prospects) is their potential audience. Positive or negative, their voices offer you a potential goldmine of information about your target market. New marketing research tools will help you harness that power.
Online Communities Unlock New Insights
Friday, July 17th, 2009Customers are comfortable meeting in online communities to share their thoughts and ideas. Unlike quantitative studies, participants are free to share ideas and insights that go beyond the structured questionnaires used in surveys. Unlike traditional focus groups, participants are free to express their opinions without being dominated by groupthink. How can you implement this developing technology to suit your research needs?
Custom Panels
Sunday, July 12th, 2009Custom panels (often called proprietary panels or advisory panels) are pre-recruited groups of people which can include customers, prospects or members. Companies and other organizations continuously engage these groups using a wide variety of survey and research methods. FGI Research’s dynamic approach to panels offers marketing research benefits that have made the company a leader in the field.
Don’t Delay: Embrace the Brave New World of Market Research
Sunday, July 5th, 2009Market research continues to change at an unprecedented rate. What is driving this change? Simply put: the intersection of new technologies and new customer behaviors. At FGI, we stay up to speed with the changes by using only the most advanced research methods.
The Key to Success in a Changing World: Get Radically Close to Your Customers
Wednesday, July 1st, 2009We live during a time of dramatic change, turmoil, risk and opportunity. The only silver bullet for success in today’s hyper-competitive and constantly changing world is to get (and stay) radically close to your customers. As long as you’re listening to your target market, you will always know what they need; as long as you know what they need and can respond, you will retain their business. FGI is here to help you attain that goal.
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