EMACS 2015 Utility Customer Experience Conference Recap

By David W. Wilson | Nov 2, 2015 4:24:26 PM

EMACS 2015 Highlights

Another excellent EMACS conference has wrapped up in San Diego. Here's a brief recap of the conference along with a few useful links for more information.

Some of the key highlights that attendees liked most include:

  1. How TXU is using advanced technology (natural language) to drive its IVR solution
  2. How Ameren Missouri is focusing on the “return on customer satisfaction and engagement”
  3. How National Grid is pioneering the use of social media strategies in the utility industry
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NJNG Earns Best Practice with FGI's Online Customer Panel Research

By David W. Wilson | Nov 2, 2015 4:13:16 PM

FGI Customer Spotlight: NJNG

New Jersey Natural Gas (NJNG) was recently recognized by Chartwell as a best practices leader in using online customer panels for advanced marketing research in the utility industry. Using FGI's online panel solution, NJNG is generating customer insights faster and better than ever before. 

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How to Use Advanced Analytics to Design Winning Health Insurance Products

By David W. Wilson | Sep 21, 2015 5:36:59 PM

Many new product or service concepts, including health insurance, can be configured in hundreds of thousands (and even millions) of ways. This is because most concepts are made up of multiple attributes and levels that must be perfectly combined and offered at just the right price before they will succeed. With the advent of the Affordable Care Act (ACA), the challenges for health insurance innovators have only increased.

In today's highly competitive health insurance marketplace, advanced analytics (conjoint, etc.), along with automated search algorithms and segment-specific offers, give insurance companies a real advantage when launching new insurance products.

Special Report: Using Advanced Conjoint to Design Winning Health Insurance Products

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The New Insights Imperative: Market Research + Big Data + Predictive Analytics

By David W. Wilson | Sep 17, 2015 11:53:00 AM

by David W. Wilson, CEO, FGI Research & Analytics

A cursory glance at today's market research news makes it immediately clear that big data and advanced analytics are hot topics.

So why all the hoopla? What is big data in the context of market research and what are some working examples? What is the real promise of big data market research (Big Data MR)? And most importantly, what immediate next steps can you take to harvest some near-term Big Data MR benefits?

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Our Newest eBook: The Market Research & Innovation Handbook

By David W. Wilson | Sep 16, 2015 2:43:00 PM

Today’s market researchers and innovators face massive challenges and unprecedented opportunities. Disruptive competitors and strategies are no longer outliers . . . they are constants. Research and innovation must be faster and more agile than ever.

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Video: How Advanced Conjoint Improves Innovation and Profitable Growth

By David W. Wilson | Aug 2, 2015 6:02:00 PM

Explainer Video: Improve Your Innovation Results

Every company relies on some form of research to understand consumer choices, preferences and buyer journeys. Unfortunately, many companies are still failing to tap into the amazing power of conjoint analysis to help them dramatically improve their innovation results.

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How Adaptive Conjoint Improves Your New Product Development Results

By FGI Marketing Team | Apr 29, 2015 3:33:00 PM

New Product Failure Rates Are High

New products fail at an alarming rate. Dozens of studies put failure rates at 60% to 80%.

So, why do so many new products fail?

Most companies rely on some form of product research to understand their consumers' choices, preferences and buyer journeys. However, fewer companies dig deeper to understand how these preferences differ across multiple segments and how they change in response to new competitive offerings, prices and disruptions.

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10 Advantages of Online Communities vs. Traditional Focus Groups (Part 1)

By FGI Marketing Team | Mar 20, 2015 11:27:00 AM

The venerable focus group has been a go-to market research solution since first invented by Robert Merton at the Bureau of Applied Social Research. But, times change and innovation marches on. Today, online communities are clearly a much better choice for many important market research projects. In Part 1 of this 2-part blog post, we'll cover five important advantages of online communities vs. focus groups.

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Introduction to FGI Video

By David W. Wilson | Oct 6, 2014 3:43:00 PM

Introduction to FGI:

Below is a brief (2:23) explainer video that introduces FGI. It touches on our innovative solutions for product testing, package testing and other critical marketing needs.

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Analytics Over Intuition: The Numbers Don’t Lie -- Market Research and Advanced Analytics Power Top Performing Companies

By David W. Wilson | Jul 20, 2014 8:26:00 PM

Analytics or intuition?

What’s most important? There’s a spirited debate around this question. Are the big data and analytical “quants" really going to rule the new world? Or, will the more intuitive and creative types offer leading companies the competitive edge?

A quick review of three independent surveys across thousands of companies yields this answer: analytics is your winner.

Let’s take a look at our three sources: Bain & Company, MIT Sloan Management Review, and the Product Development Institute (related to Stage-Gate International).

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