Many new product or service concepts, including health insurance, can be configured in hundreds of thousands (and even millions) of ways. This is because most concepts are made up of multiple attributes and levels that must be perfectly combined and offered at just the right price before they will succeed. With the advent of the Affordable Care Act (ACA), the challenges for health insurance innovators have only increased.
In today's highly competitive health insurance marketplace, advanced analytics (conjoint, etc.), along with automated search algorithms and segment-specific offers, give insurance companies a real advantage when launching new insurance products.
Special Report: Using Advanced Conjoint to Design Winning Health Insurance ProductsRead More >