FGI BLOG
Innovative Methods Still Need Best Practices
The pace of change and innovation in the world and in the market research industry is breathtaking. And, for the most part, all this change is a very good thing. However, the rush to research innovation can be costly and dangerous if not properly tested, applied and managed. Multi-million dollar decisions must be based on reliable data, insights and recommendations. Innovation just for the sake of innovation can lead to wasted resources and even disastrous results.
When innovative new research methods and tools are used, you must insist on the highest levels of quality control and the use of best practices at every step in the process. Custom panels, online communities, social media mining, “quali-quant” methods and other innovative approaches must all be used with proven processes and the steady hands of research experts. Here’s the good news: when innovation meets best practices, the result is cutting edge market research solutions that you can trust for your most important decisions.
David Wilson
CEO
FGI Research
March 5th, 2010 at 10:01 am
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