FGI is a pioneer in online market research services.

FGI Research was founded in 1981 and is privately held. Headquartered in Chapel Hill, NC, FGI Research has employees, client relationships and strategic partnerships all over the world. We are active members of CASRO and other professional market research organizations.

Our mission is to help our clients stay ahead of their competition by staying connected to their customers.

Our company attends to this mission by using our unique ability to customize the following solutions for our clients:

• Custom Research driven by advanced analytics, reporting and consulting
• Survey and Data Collection services that incorporate multiple modes (web, social media, phone, and mobile).
• Market Research Platforms, which include custom online panels, online communities, social media and online focus groups.

For a more detailed description of our offerings, continue reading.

Market Research Platforms
Our market research platforms are powerful, yet adaptable. The benefit of partnering with FGI Research is that you can trust our consistent dedication to high-quality solutions while at the same time benefiting from our dynamic capabilities. You get quality, customization, strength and flexibility in one package. Our menu of market research platforms features:

• Surveys and Data Collection for web, phone, and mixed modes.
• Online Panels, both custom panels and our online consumer panel, the FGI SmartPanel™
• Online Communities, including custom communities as well as our versatile SmartPanel™ Community.
• Social Media Analysis, whether you require social media mining or social media monitoring.
• Online Focus Groups driven by interactive multimedia and bulletin-board communication.

Custom Research Services
In addition to building robust research platforms, our team can handle your research project from start to finish. That is, not only will we recruit and manage your sample, collect your data, perform platform maintenance, and give you secure access to results; we can also submit a high-quality, intensive report and provide expert consulting services. We are experienced in a range of research methods and analytics. Read more to learn about the services that we can offer you.

Market Research Methods

• Awareness and Usage
• Customer and Competitor Satisfaction
• Concept Evaluation
• Packaging Assessment
• Copy Tests
• Brand Equity Evaluation
• Churn Studies
• Competitive Benchmarking

Analytical Capabilities

• Factor Analysis
• Gap Analysis
• Market and Customer Segmentation
• Multivariate Regression
• Correspondence Analysis
• Discriminant Analysis

In addition to those listed, FGI Research provides MaxDiff and Conjoint Analysis. We are a highly experienced, highly trained, and highly knowledgeable group of market research professionals, prepared to offer total support and service to our clients. Contact a representative for a complimentary needs assessment, or simply to learn more about what FGI can do for you.