“Loyal” Customers Still Wary of Store-Issued Credit
Wednesday, July 28th, 2010We have all had the experience of checking out at the grocery store, pharmacy, or bookstore, and having the cashier ask whether we are part of the store’s customer rewards program… and if not, whether we want to join. New data from an FGI Research study indicate that over three-quarters of consumers say “yes” to the second question, while only two-fifths want to open store-issued credit cards. The market research experts investigate why there seems to be a discrepancy.
FGI’s Qualitative Research Capabilities Expand
Monday, July 19th, 2010FGI Research has been building custom communities and operating its own online research community, sourced from SmartPanel, for some time. Now we have added a way to integrate social media monitoring into community-based market research. Read about our success in online qualitative research and how the additions to our community will help our success expand.
Online Grocery-Shopping Expands Among Select Demographics
Wednesday, July 7th, 2010Typically, when we hear “online shopping,” our minds don’t leap to purchases like groceries. However, survey data from an indepenent FGI Research study indicate that some consumers are starting to order their groceries online, whether to have them delivered or pick them up in-store. This TrendTruth explores who shops online, what motivates them, and how businesses can capitalize on the trend.
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