Going Green, Saving Green
June 7, 2010FGI Research study suggests consumers are willing to use smart-grid technology to reduce energy consumption, but some have lingering doubts.
As companies worldwide endeavor to rebrand themselves as “environmentally friendly,” and stories about “going green” pervade the news, the cultural emphasis on sustainable living is becoming indisputable. Wal-Mart has announced an initiative to make its outlets “greener” by 2015. Other companies are capitalizing on the green trend by using clean energy sources in their production processes, creating eco-friendly products (like Clorox GreenWorks), or incorporating recycled materials in their designs. In a new study, FGI Research focuses on the question of saving energy from the consumer’s perspective. In it, we find that 9 in 10 respondents think reducing home energy consumption is “somewhat” or “very important.”
