Communities

Panel Gateway Communities:

Gateway Communities are unique to FGI and are integrated into the websites that panelists use to take studies and update their custom panel accounts. Gateway Communities capture a constant stream of insights from your custom panel members.

OnDemand Communities:

OnDemand Communities are typically event or project-driven communities that are open for a defined period of time. These communities allow clients to quickly engage target groups with fewer costs and greater flexibility.

Ongoing Communities:

Ongoing Communities are designed to engage participants for an extended period of time. While these communities require greater investments of time and budget, they can yield more insights and even increase brand equity and loyalty.

Custom Panels

A Revolution in Research

Custom panels are revolutionizing market research.  In time, we believe that most research-driven organizations will come to rely on a custom panel for the majority, if not all, of their studies where their customers’ opinions are important. This year, Inside Research projects that custom panel spending in the US will likely grow 54%.  In their 3rd annual US Custom Panel Index (which includes FGI Research), Inside Research reports that as many as 250 new panels will be launched in a single year.

FGI Research is at the forefront of the rapid shift towards custom panels. We are widely recognized as a leading provider of custom panels that are continually supported by marketing research experts. Trusted by many of the world’s largest and most respected companies, FGI Research’s custom panel solution is the backbone of high-quality and cost-effective marketing research everywhere.