Building a Better (Online) Focus Group
Monday, May 17th, 2010The focus group (online or in person) is a tried-and-true method for gleaning qualitative insight from a subset of your target audience. But with more flexibility, online research communities can capture the same insights that in-person focus groups do –at any time, in real time. Whether your objective is to target a specific set of concerns or to keep a constant eye on customer satisfaction, online qualitative research offers you a range of options and opportunities to see what your target audience is thinking.
Print Media Declines, but is it Dead?
Monday, May 10th, 2010Online content is gaining ground, aided by the release of e-readers like the iPad, and it has hurt some print publications; but others are going strong, and three-quarters of consumers say they don’t want print media to disappear entirely. FGI Research did an independent study to see what print sources have been hardest hit, and why online subscriber fees may not be the ideal solution.
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