TrendTruth: Will Store Brand Sell?

One quarter of consumers say they will buy more store brands in the year to come. Many are already buying. Find out why store brands may well be just as good as name brands, and see who’s buying.

Building a Better (Online) Focus Group

New ideas and spontaneous insights sprout in the “walled garden” of private online communities.

The focus group (online or in person) is a tried-and-true method for gleaning qualitative insight from a subset of your target audience.  One of the most attractive benefits of the focus group is the presence of a trained moderator, who can direct and manage conversations so as to target specific questions. The answers to these questions can produce valuable insights that drive marketing decisions and fuel additional quantitative research, both of which ramp up business performance.

But what are your options when you need qualitative reactions from a larger group of people?  Or if you’re not exactly sure what your focus should be?   What if you don’t even know what issues you need to address?  How do you reach your target audience and get them talking freely about what ...

Print Media Declines, but is it Dead?

Online content is gaining ground, aided by the release of e-readers like the iPad, and it has hurt some print publications; but others are going strong, and three-quarters of consumers say they don’t want print media to disappear entirely.

Most media leaders concur that print media is floundering. Trends in technology, communication and markets reflect that fact (Steve Jobs just ushered in the next wave of online content readers with Apple’s iPad). An entire genre of journalism seems to have emerged just to cover the decline, not only in print but online. According to the New York Times, sixty-two percent of journalists think the Internet has forever altered their profession’s principles, eroding the standards of good journalism and the relevance of print publications alike. Still, new data from FGI Research indicates that print may yet have an audience. While 67% of consumers surveyed say they see a decline in the use of print versus other types of media to stay informed, 74% say they “would not prefer that online publications eventually replace print publications ...

Research

FGI Research provides custom marketing research for consumer-based and business-to-business organizations. Since 1981, we have been trusted by leading companies from a variety of industries to uncover the insights they need to make better decisions…and achieve higher levels of success. Some of our core offerings include concept testing, awareness and usage, and tracking studies such as customer satisfaction.

FGI Research clients choose our full service solutions because of our reputation for quality, insistence on best practices, innovative use of custom platforms, and our dynamic approach to insight discovery and mining.

Questionnaire Design

FGI Research brings extensive experience to the design process and we always look for ways to improve the questionnaire. Whether the questionnaire is one your organization has designed and the only need is refinement and consultation, or we construct the questionnaire, we design questionnaires that tap only the most useful, actionable information. In addition, we have a proven methodology for migrating studies and questionnaire from telephone to online.

Surveys and Data Collection

FGI Research excels in all areas of the survey data collection process. Using online panels and web-based surveys or our 90-seat phone center, our clients rave about our ability to deliver high quality data for some of the most complex ...

Social Media

The World is Online

The unprecedented growth of the Internet in general, and social media in particular, is giving market researchers a powerful new source of information to better understand their customers and targets. By the end of 2009, according to a report by Forrester Research, more than 85% of online consumers in the United States will be reading social media content. Based on current trends, each year 156 million people will Tweet, 200 million people will use Facebook, and 133 blogs will be active.

Ignore the “Cloud Conversations” At Your Own Peril

In order to gain the most continuous and comprehensive view of the market, today’s market researchers must incorporate web monitoring and social media mining into their toolbox. When social media are ignored, researchers miss out on millions of ideas, issues, opinions and trends that are expressed every single day. So, the real question is not “if” but rather “how” you should incorporate social media into your marketing research.

Plug Into the Web…Plug the Web Into Your Research

Social media monitoring is best used as a listening tool that is combined with existing market research methods to uncover ideas and trends, accelerate learning, and expand the quality and depth of insights. Using advanced ...