Energizing Market Research with Custom Panels and Online Communities
Wednesday, April 28th, 2010Custom panels and online communities help gas and electric utilities generate better, faster and more cost-effective market research. Learn how insights from innovative research methods propel better decision-making for utilities across the board, and support improvements in their overall performance.
Store Brands Gain Acceptance and Momentum with Today’s Consumer
Monday, April 12th, 2010Store brands, or private label products, have an unfortunate reputation for being “cheap.” In the past, associations with “generic” or poor quality have threatened private label manufacturers’ market share. However, recent online survey data from FGI Research suggests that consumers actually have confidence in store brands’ quality. As perceptions of store brand quality improve and economic challenges persist, 25% of consumers plan to buy more store brands than ever before. Quality market research will help manufacturers capitalize on that trend.
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