Some Super Bowl Ads Have Sizzle But Lack Staying Power
Monday, March 15th, 2010We may have conducted this research on Super Bowl advertising a little after the fact, but our results produced actionable insights for marketers. We found out not only what advertisements viewers found most entertaining, but which ones consumers could actually remember –and which were most effective in producing intent to buy. Sometimes, as many as 44% of viewers couldn’t even remember who made an ad, much less decide if they wanted to buy the product advertised. Which ads were more successful? Read this TrendTruth to find out.
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