From the “Brick” to the Boutique: Mobile Shopping on the Rise
Friday, February 19th, 2010In 1984, Motorola unveiled the first cellphone. Today, cellphone technology is advancing at the speed of light. Advanced market research methods gave FGI some insight into the latest mobile trend: online shopping through your phone. Up to a third of consumers are making purchases this way, according to our survey data. Read about these and other findings in this TrendTruth.
What Should Drive Your Business Decision: Intuition or Insight?
Monday, February 8th, 2010Malcolm Gladwell, in his book, Blink, advises readers to go with their gut when deciding things quickly. As is often the case, a competing viewpoint (and book) has arrived to suggest another approach. In Think Twice, Michael Mauboussin advocates for a more measured approach to decision-making, one relying on facts and analysis. Who is right: my gut or my research?
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