Archive for January, 2010

Twitter Is Growing Quickly, But Does It Reach and Influence Your Target Market?

Monday, January 4th, 2010

FGI Research set out to determine the reach and influence of social media’s newest star, Twitter. Using data from our online panel, we found out what kind of audience Twitter serves, what they’re talking about, and how the conversation shapes consumer decisions. Like all social media, Twitter has a lot to teach marketers and market researchers alike.

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FGI Research in 2009: A Year of Growth and Innovation

Friday, January 1st, 2010

In the midst of 2009’s unprecedented economic meltdown, FGI Research enjoyed a record year of growth and performance. How did we weather the storm? At FGI, we pride ourselves on our client adaptability, innovative research methods, and best practice marketing science. These three things are the key to driving success at our firm, regardless of how favorable –or not –the economic climate may be.

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Recent Comments:

  • Miquel Montello: I must say I am even more amazed with on-line marketing due to observing the way the the next...
  • Laura: the final survey results was exactly what i thought it would be:) i think that in this day and age not only is...
  • andy: Nice study results.It is easy to understand.
  • Kyle Stroud: Print media will pretty much do like all media types before now that are getting phased out. I believe...
  • Erik: There is no doubt that what Brian says is true regarding the quality of the information dropping. Reporters...