Twitter Is Growing Quickly, But Does It Reach and Influence Your Target Market?

We’ve all seen eye-popping statistics about the growth of social media. They read like this…

• “If MySpace was a country, it would be the 5th largest in the world.”
• “In 2006 there were 2.7 billion Google searches per month; today, there are 31 billion.”
• “The first commercial text message was sent in December of 1992, now the number of text messages sent every day exceeds the population of the planet.”

And the list goes on. To be sure, there is a tremendous amount of online activity, but does it reach your target market, and more importantly, does it influence them? In our latest TrendTruth, FGI Research set out to determine the current reach and influence of social media’s newest star, Twitter.

TrendTruth: Tweet This

Does Twitter reach your target market? Before you start Tweeting, you should know whether anyone will be listening.

2009 A Year of "Growth and Innovation" for FGI Research

2009 was a special year at FGI Research. In the midst of a (hopefully) once-in a-lifetime economic meltdown, FGI Research enjoyed a record year of growth and performance.