Twitter Is Growing Quickly, But Does It Reach and Influence Your Target Market?
Monday, January 4th, 2010FGI Research set out to determine the reach and influence of social media’s newest star, Twitter. Using data from our online panel, we found out what kind of audience Twitter serves, what they’re talking about, and how the conversation shapes consumer decisions. Like all social media, Twitter has a lot to teach marketers and market researchers alike.
FGI Research in 2009: A Year of Growth and Innovation
Friday, January 1st, 2010In the midst of 2009’s unprecedented economic meltdown, FGI Research enjoyed a record year of growth and performance. How did we weather the storm? At FGI, we pride ourselves on our client adaptability, innovative research methods, and best practice marketing science. These three things are the key to driving success at our firm, regardless of how favorable –or not –the economic climate may be.
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