2010 Census Trends and Implications for Your Marketing Research
Tuesday, October 27th, 20092010 will see a fresh round of census figures, the first to come out since the last census in 2000. The major changes that this census documents, among them the westward and southward migration of jobs, the increasing multiculturalism of the U.S., and the evolution of American family structure, will have an impact on every industry. But what do they mean for marketing research?
Online Research Getting Tested By Big Spenders
Thursday, October 15th, 2009As consumer research continues to migrate from traditional telephone calling and door-to-door surveys to online methods, the validity of online research continues to face the scrutiny of skeptics. Here at FGI, we know the strengths of both methods.
Making it Work: The Impact of Scarce Job Opportunities on Marriages in the U.S.
Tuesday, October 13th, 2009As the job market continues to decline, FGI Research began questioning the impact of economic recession on married couples and their lifestyles; mainly: was job scarcity causing married couples to have long distance relationships? We turned to our online panel for some insights.
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