October 27, 2009
While many may quibble about the methods and politics behind the decennial census, it still remains one of the best tools we have for understanding how the consumer landscape is changing and predicting future trends. So, what will the next census say about the great people of these United States? A recent white paper from Ad Age gives us a glimpse of some very important trends. I’ve added some corresponding marketing research questions for your consideration…
1) Go West (or South) Young Man: Jobs (and therefore, people) are quickly migrating South and West: Lower taxes and fewer unions continue to encourage economic growth in the South and West.
October 15, 2009
As consumer research continues to migrate from traditional telephone calling and door-to-door surveys to online methods, the validity of online research continues to face the scrutiny of skeptics.
According to an article in the New York Times entitled “Big Advertisers Agree to Tests of Online Research,” eight major advertising companies who spend a combined total of $500 million a year on market research have agreed to take part in a test looking at the quality of online research.
October 13, 2009
As the job market continues to decline, FGI Research began questioning its impact on married couples and their lifestyles. Mainly: was job scarcity causing married couples to have long distance relationships? We turned to our SmartPanel for answers.
Advanced Methods Lend Insight into Demographics
We polled a significant number of respondents who were nationally representative in terms of their demographics using our tested method, known as iGAGE. Our study showed that 10.3% of married couples, with at least one working partner, were in long distance relationships. Of these, 70.83% said that the separation was due to the U.S. economy.
Interestingly, respondents over the age of 30 were much more open to the idea of a long distance relationship than those ages 21-29. Of those who said that they’d be willing to live apart, 86.4% were over age 30. Exploring this further, we discovered that the majority (62.2%) of respondents would only be willing to maintain this type of relationship for less than 3 years. Finally, although 50% women said that they would live in a long distance ...
