Student Loans have Reached New Heights
Wednesday, September 23rd, 2009According to a recent Wall Street Journal article, student borrowing for college has reached a record high. As students across the nation headed back to school, FGI Research conducted an online panel survey in response to this trend, where respondents who had borrowed money for a higher degree were asked about their experiences.
The Future of Market Research?
Monday, September 21st, 2009The market research industry has seen big changes in the last 30 years, including new technology for phone, mail and online surveys. These changes are transforming the face of marketing research. As leaders in the field, we bear the onus of maintaining best practices that have carried us this far while finding new and creative ways to answer clients’ business needs, using all the tools available to turn their research questions into actionable intelligence.
To Tweet, or Not to Tweet?
Thursday, September 3rd, 2009Twitter isn’t just a new toy for social networkers. Since its launch, the site has emerged both as an avenue for marketing and as a source for up-to-date data on consumer opinion. While predictions about Twitter’s popularity –or its staying power –remain nebulous, what’s increasingly evident is that it has as many benefits for market researchers as marketers.
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