No News is Bad News
Friday, August 28th, 2009The last ten years have seen a growth in social media that no one could possibly have predicted. Facebook, YouTube, MySpace, Twitter… We have entered an era of constant communication, and if you’re not being discussed online, something’s up. Not only should people be talking about you, but for market researchers, the time has come to start listening.
Do It Yourself: Men and Women Motivated by Different Factors
Tuesday, August 25th, 2009People do do-it-yourself projects for a number of reasons: enjoyment, to learn new skills, to save money. FGI Research, in an effort to understand how homeowners are saving money this year, conducted some independent market research on the subject of DIY projects. What they found out about men and women DIYers might surprise you.
What Do Women Want?
Friday, August 21st, 2009According to a new book from BCG’s Michael Silverstein, the earning and purchasing power of women is poised to explode over the next five years. Along with this spike in earning power, women will continue to drive spending across major categories. For anyone in business, this combination of earning and purchasing power begs the question: “What do these women want?” FGI’s leading market researchers have the answer.
The Effects of Order Bias on Price Elasticity Measurement
Saturday, August 15th, 2009Would you still buy recycled paper products if you knew they would cost extra? What if they were less expensive? Where does commitment to a “green lifestyle” fit in the equation? Recent data from FGI Research measured the potential price impact of including recycled content in paper products. See what we found out.
Cash for Clunkers Aids Auto Makers
Monday, August 3rd, 2009As we have discussed in many other places, social media mining is the wave of the future of marketing research. This month, FGI Research conducted several social media scans on a wide variety of subjects. The insights we uncovered on the Cash for Clunkers program are especially compelling.
Don’t Go It Alone: Partner with Experts Who Stay Invested in Your Success
Monday, August 3rd, 2009You don’t rent a jeep and a rifle and go on safari without a guide. Why would you start a research project without experts to help you target the right data? In our experience, marketing research tools are maximized when experts are in the trenches, helping clients put them to use. Find out how human experts can guide you on your own research safari.
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