Archive for July, 2009
July 29, 2009
The pace of change and innovation in the world and in the market research industry is breathtaking. And, for the most part, all this change is a very good thing. However, the rush to research innovation can be costly and dangerous if not properly tested, applied and managed. Multi-million dollar decisions must be based on reliable data, insights and recommendations. Innovation just for the sake of innovation can lead to wasted resources and even disastrous results.
July 21, 2009
Your customers are talking online. They are sharing their opinions…both good and bad…and the entire world (the rest of your customers and prospects) is their potential audience. Let’s consider four compelling statistics:
- 156,000,000 The average number of Tweets per year on Twitter
- 200,000,000 The number of active Facebook users
- 133,000,000 The number of active blogs
- 346,000,000 The number of people who read blogs
July 17, 2009
Wikipedia, an online community itself, defines online communities this way: “A virtual community, e-community or online community is a group of people that primarily interact via communication media such as…email, internet social network service or instant messages rather than face to face, for social, professional, educational or other purposes.” For our market research purposes, online communities are private online areas designed for customers and other invited participants, which are used to explore specific ideas or questions on behalf of the client.
July 12, 2009
Custom panels (often called proprietary panels or advisory panels) are pre-recruited groups of people which can include customers, prospects or members. Companies and other organizations continuously engage these groups using a wide variety of survey and research methods.
In many respects, the custom panel should form the foundation of today’s market research. It provides a trusted source of sample that can be readily tapped to unlock critical opinions and ideas. The custom panel can be enriched with transactional data, segmentation scores and other behavioral and attitudinal information. Unlike third party sample sources, custom panels give companies immediate access to the voice of their customers.
July 5, 2009
Market research continues to change at an unprecedented rate. What is driving this change? Simply put: the intersection of new technologies and new customer behaviors.
The technology drivers include Internet communications, custom panel tools, community platforms, and new survey methods. In turn, customers are rapidly adopting new methods of communicating with each other and the companies they trust for goods and services.
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