Social Media makes impact on Global news feeds
Monday, June 29th, 2009Flip through the channels and glance at what cable news is saying, and it should be clear: national news networks like CNN or FOX news use Twitter regularly to report how the country feels about different topics. FGI Research fielded an online panel survey on the subject, and concluded: 51% of Americans believe that Social Media sites, like Twitter, affect the news.
Apple’s iPhone: Technology Trend, or Marketing Monster?
Monday, June 15th, 2009Smart phone technology is on the tip of everyone’s tongue this summer. On June 8, 2009 Apple kicked off their Worldwide Developers’ Conference. To better understand industry trends, FGI Research programmed and hosted an independent online research study to explore how much influence these conferences, and Apple’s other marketing strategies, have on the brand awareness and purchasing behavior surrounding the iPhone.
Seniors Unlikely to Retire with Economic Uncertainty
Monday, June 1st, 2009Rising unemployment rates and a financial system marked by chaos in recent months have many US consumers worried about their own personal finances. During the past three months, more than 95,000 people have blogged about their retirement prospects. To gauge the level of concern the average American has about his or her retirement, FGI Research surveyed consumers on SmartPanel, with sobering results.
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