Marketing research is changing at an unprecedented pace. For some, this change is bringing more insights and value than ever before. Unfortunately, others are stuck with market research vendors that have fallen behind. Not so at FGI Research. Recognized as an industry pioneer, we are at the forefront with integrated custom panels, online communities, and social media mining. What’s more, our dynamic approach towards insight discovery and data mining is revolutionizing the way market research gets done. Learn how we can help you
In our experience, today’s market research is maximized when research experts are in the trenches helping clients use all the best tools, methods and approaches. Many companies experience frustration and failure when they put too much faith in tools alone to power their research. For example, custom panels are powerful tools, but only when best practice sampling methods are applied. Without proper sampling, custom panel studies will quickly yield the desired number of completed surveys, but with data that is totally unreliable and inappropriate to support the downstream decision making. Learn how we can help you
On June 16, 2009 the coverage of the Iranian election assumed a global position, as it was announced to the world in high volume on Twitter. Twitter, a real time social media platform is, according to the NY Times, “One of the fastest-growing phenomena on the Internet.” According to data collected by FGI Research on June 28, 2009, 19.72% of Americans currently have an account with Twitter. Which begs the question: Does Twitter have a big enough credible presence to affect the news? Learn how we can help you

