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Research

You deliver agile insights and recommendations that help your internal clients make better decisions and get better results.

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Innovation

You continously develop innovative new products and services that delight your target customers and grow your market share.

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Marketing

You create brands, marketing strategies and communications that inspire customers and improve business performance.

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Business

You make strategic decisions, lead teams and invest resources that drive profitable growth in your target markets.

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LATEST BLOG POSTS

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RESOURCES

Is Your Direct Mail Missing Millennials?

If you are like most direct marketers, some of your most important direct mail messages are wasted on the wrong addresses. In fact, every...READ MORE >

Study: Direct Mail Has a Greater Effect on Purchase Than Digital Ads

A recent neuromarketing study at Temple University reveals that direct mail outperforms digital media for consumer engagement, recall, and...READ MORE >

Do you consider yourself environmentally friendly, environmentally concerned or just Green?

   Do you consider yourself environmentally friendly, environmentally concerned, or just Green? If you answered “yes” to the...READ MORE >

Machine Learning and Marketing Automation Require Your Best Thinking

I am a huge proponent of advanced analytics and predictive modeling to improve marketing results. Moreover, I embrace automated modeling,...READ MORE >

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What our clients say
  • “FGI is so unique in their ability to offer the most innovative and agile solutions for advanced quantitative research, custom online panels, and insight communities…plus an expert team of researchers who are easy to work with and always looking for ways to make sure we are successful. We are a fast paced, high-growth organization that demands insights we can trust as quickly as we can generate them. FGI delivers.”

     -- Sean Harrison, Innovation Professional, Healthcare
  • “FGI is our go-to research partner when we need actionable insights for our critical product innovation, pricing, packaging and marketing decisions. In our work for leading global brands, FGI brings the right mix of highly-innovative methods, senior staff, and fact-based deliverables and recommendations that our product managers really trust. FGI continues to earn our highest recommendation when companies are looking for new vendors to consider.”

    -- President, Market Perspectives
  • “We trust FGI with our research and analytics for three main reasons. First, their team is flexible, innovative and very responsive. Second, their online insight community research is absolutely cutting edge. Third, their conjoint analysis and other quantitative methods for product development and pricing are highly advanced and extremely powerful. We believe that FGI’s expert people and innovative methods give us a real competitive advantage.” 

     -- Deven Spear, Marketing & Innovation Consultant